14:00 | Audiovisual Content and Experiences
Chair: Pedro Almeida
Planning audiovisual mediatized experiences: The possible contributions from Audiovisual Design
Daniel Gambaro, Valdecir Becker
Abstract. The present essay contributes to a possible discussion on how to plan the experiences an individual can have during the fruition of content through complex audiovisual systems. In this stage of society’s deep mediatization, audiovisual producers are required a new approach to – and profound understanding of – the media spaces where content is distributed and consumed. According to the level of interaction of people with the media systems, these apparatuses some- times become an indissociable part of everyday experience. Thus, it is fundamental to discuss the complexity of experience as a concept that addresses the set of events and relationships, in a given environment, that people undergo and feel, as part of the processes of interpretation and assimilation. This paper proposes that, depending on their intentions, producers must consider their productions as part of the environment in which the audience is and, therefore, plan and promote experiences to intensify how those individuals appropriate the content. We first present a broad and adequate definition of experience, followed by how it can be applied to the theory of Audiovisual Design, a theoretical-methodological set create to assess the planning and the analysis of complex audiovisual systems.
Keywords: Experience, Audiovisual Design, Fruition, Audiovisual Systems.
Sharing and visualizing audiovisual collective memories – experts review on the concept of a participatory platform
Ana Velhinho, Pedro Almeida
Abstract. Technology can be designed to strengthen the participatory culture and giving a voice to people through User-Generated Content (UGC). Such practices may also influence the way we engage with places and communities. In this regard, we propose the conceptualization of an online platform to pro- mote participation and preserve audiovisual records of shared place-based experiences. Historic memories attached to places and cultural events, such as con- certs, traditional celebrations and visits to landmarks and exhibitions, are frequently captured on multimedia records, which are often shared online by those who experienced them. The aggregation of these audiovisual resources, in a participatory platform, may enhance these experiences through forms of presentation based on multiple perspectives, making them collective. Hence, the conceptualization of a digital platform that allows the creation of a living collaborative archive that preserves the uniqueness of each resource, but, in addition, al- lows an overview of the other participants’ contributions, was presented to experts within the areas of archives, museology, heritage, ethnography, community projects, cultural events, design, participatory media and digital platforms. We aimed to gather insights through exploratory interviews. This paper elaborates on the results of such interviews and summarizes strategies for collection, visualization and participation suggested by the experts, which are guiding the development of a prototype in the context of a PhD research.
Keywords: Audiovisual content; Collective memory; Participatory platform, Visualization
Ficción Transmedia en Argentina. Análisis del Canon de la Serie Go: vive a tu manera
Claudia Chantal Arduini Amaya
Resumen. Desde hace varias décadas cada vez resulta más frecuente hallar estudios sobre narrativas transmedia. Universos inmersivos que se expanden y amplían en múltiples medios junto a comunidades de fans activas, creativas y divulgativas caracterizan el actual ecosistema convergente. Una convergencia mediática convive con una sociocultural. Una industria mediática ejerce fuerza hacia abajo (top down) y allí encuentra como respuesta un movimiento ascendente (bottom up) de la mano de los prosumidores.
En tiempos de transmedia no hay distinción entre emisor y receptor o entre creador y audiencia, dado que ocupamos ambos lugares. Por momentos, somos fans dispuestos a visitar cualquier sitio que nos permita adquirir mayor contenido; por otros momentos, decidimos comentar, compartir y crear los propios.
En este escenario cobra sentido analizar casos de ficciones transmedia, en general, y experiencias nacionales, en particular como el ejemplo de Go: vive a tu manera. Argentina no posee en su haber una vasta cantidad de series con esta impronta y, por lo tanto, este artículo se propone contribuir a un área científica en desarrollo y de gran potencial.
Palabras clave: ficción, narrativa transmedia, estudio de caso, Argentina
A TV Digital Pública como instrumento democrático no Brasil e na Argentina
Tatiane Mateus
Abstract. O processo de digitalização das televisões públicas no Brasil e na Argentina, entre 2006 e 2014, ocorreu sob a ótica da teoria da Comunicação Pública. A televisão pública digital, em ambos os países, nasceu em Estados Democráticos de Direito, dotados de espaços públicos e com a participação dos seus cidadãos. No Brasil a nova tecnologia surgiu no primeiro mandato do então presidente Lula Inácio da Silva. Na Argentina, durante o mandato da então presidenta Cristina Kirchner. No entanto, a partir do ano de 2016, com a ascensão de governos neoliberalistas, em ambos os países, a televisão pública digital sofre com o desmantelamento que ameaça sua existência.
Keywords: Comunicação Pública , TV Digital, Democracia